The Federative Republic of Brazil is the largest economy in Latin America and has the sixth largest economy in the world. After decades of hyperinflation and macroeconomic uncertainty, the Giant woke up fastly, in the 90’s, thank to the ‘Real Plan’.
The stabilization of the currency allowed Brazil to take fully advantage of its resources and allowed the country to take his place in the world. Brazil started to export more and more while developing the quality of life in the country itself.
The main sectors of activities in Brazil are mining and petroleum, automobiles, aviation, steel products. With products like coffee, soybeans and sugar, Brazil is also a huge commodities exporter.
The biggest power of Brazil is the people: young, hard workers, mixed and well educated. Brazil took the advantage of the economic change to reduce the poverty (programs such as “Bolsa familia” or “Zero fome”,…), improve the infrastructures, the educational system, the health sytem etc.
Brazil is a country of almost 200 millions of people. With an important rich class and a fast growing middle class, the potential of the country seems to have no limit! Brazilian and international companies work hard to satisfy a market with a high level of request!
Under the Lula’s presidency, Brazil started to increase his role as a diplomatic power. Brazil settled more and more embassy in the world and took a voice more important in the International institution.
Taking part of the BRICs group helped Brazil to launch its reputation as “emerging market” and disassociate the image from its own Latin American identitiy.
The big challenge for Brazil are now to consolidate its new place in the world. It means that Brazil has to be less dependent of the exportations of commodities and of importations of manufactured products. Brazil has very good standards of production but due to weakness of competitiveness and costs of transport, is not yet a big exporter of manufactured products. Like always, Brazil faces its challenge. This will increase even more the international exchanges and will open even more doors, inclusively for SME’s.